Gant AR pop-up store｜Gant AR 体验式快闪空间
AR experience design
Commissioned by GANT, and centered on the theme The Future of Preppy Sportswear, we created three distinct AR experiences for visitors to explore within a pop-up store in Shanghai.
受 GANT 委托，围绕「The Future of Preppy Sportswear」这一主题，我们为其上海快闪店打造了三组 AR 互动体验，引导用户在空间中探索品牌对于未来学院运动风格的全新诠释。
受 GANT 委托，围绕「The Future of Preppy Sportswear」这一主题，我们为其上海快闪店打造了三组 AR 互动体验，引导用户在空间中探索品牌对于未来学院运动风格的全新诠释。
Role: Creative Direction, Animation, AR developer, UIUX design
Collaborator: Verses Studio
Commissioned by Gant
Collaborator: Verses Studio
Commissioned by Gant
User journey
Image-based markers were placed across different themed zones within the space to trigger the AR experiences. Visitors could scan these markers to activate and view AR visuals corresponding to each theme.
我们在空间内不同主题区域设置了基于图像识别的触发点，用于激活相应的 AR 体验。观众可通过扫描这些触发图像，观看并体验对应主题的 AR 视觉内容。
我们在空间内不同主题区域设置了基于图像识别的触发点，用于激活相应的 AR 体验。观众可通过扫描这些触发图像，观看并体验对应主题的 AR 视觉内容。
Theme - Sport
Theme - Music