adidas Sanlitun flagship store

Interactive experience

We have undertaken a comprehensive digital transformation for adidas’s Sanlitun global flagship store in Beijing, seamlessly integrating virtual and physical experiences to create a multi-sensory immersion. We are proud to introduce an exhibition-style offline retail shopping space, a fresh take on the traditional shopping experience that pushes the boundaries of conventional retail concepts.

Role: Game interaction, UX design, On-site execution
Collaborator: Verses Studio, OUTPUT & YSP

Commissioned by adidas 2022

User journey

The store features several interactive experience points, including a lifting mechanical installation showcasing the latest footwear, real-time AR (Augmented Reality) mapping screens, interactive virtual avatar space, and a music production studio. In addition to the interaction in the store, customers can save their exclusive digital assets through the store's exclusive WeChat mini program.