adidas Sanlitun flagship store｜adidas北京三里屯旗舰店数字化升级
Interactive experience
We led a full digital transformation for adidas’s Sanlitun global flagship store in Beijing, bridging virtual and physical experiences into a cohesive, multi-sensory retail environment.
The project reimagines offline retail as an exhibition-driven experience, transforming the store from a traditional point of sale into an immersive spatial narrative that challenges conventional retail boundaries.
我们主导完成了 adidas 北京三里屯全球旗舰店的整体数字化升级，通过虚拟体验与实体空间的深度融合，构建了一套连贯且多感官的沉浸式零售体验。
项目以「展览式零售」为核心概念，将传统线下门店转化为一个可被体验、被探索的空间叙事系统，重新定义了实体零售在数字时代的角色与边界。
The project reimagines offline retail as an exhibition-driven experience, transforming the store from a traditional point of sale into an immersive spatial narrative that challenges conventional retail boundaries.
我们主导完成了 adidas 北京三里屯全球旗舰店的整体数字化升级，通过虚拟体验与实体空间的深度融合，构建了一套连贯且多感官的沉浸式零售体验。
项目以「展览式零售」为核心概念，将传统线下门店转化为一个可被体验、被探索的空间叙事系统，重新定义了实体零售在数字时代的角色与边界。
Role: Creative Producer, Interaction design, On-site execution
Collaborator: Verses Studio, OUTPUT & YSP
Commissioned by adidas
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Collaborator: Verses Studio, OUTPUT & YSP
Commissioned by adidas
User journey
用户旅程
The store integrates multiple interactive experience points, including a kinetic installation that elevates and showcases the latest footwear, real-time AR mapping screens, an interactive virtual avatar space, and an in-store music production studio.
Beyond the physical space, customers can save and access their personalized digital assets through the store’s dedicated WeChat Mini Program, extending the retail experience from on-site interaction to long-term digital engagement.
门店整合了多个互动体验节点，包括用于展示最新鞋款的动态机械装置、实时 AR 映射屏幕、互动式虚拟角色空间，以及可供体验的音乐制作工作室。
除实体空间内的互动体验外，消费者还可通过门店专属微信小程序保存并访问个人专属的数字资产，使零售体验从线下场景延展至持续的数字互动之中。
Beyond the physical space, customers can save and access their personalized digital assets through the store’s dedicated WeChat Mini Program, extending the retail experience from on-site interaction to long-term digital engagement.
门店整合了多个互动体验节点，包括用于展示最新鞋款的动态机械装置、实时 AR 映射屏幕、互动式虚拟角色空间，以及可供体验的音乐制作工作室。
除实体空间内的互动体验外，消费者还可通过门店专属微信小程序保存并访问个人专属的数字资产，使零售体验从线下场景延展至持续的数字互动之中。
